Material For Embossing Dies
For prints that only have a 'short run', i.e. are used for a limited time, then discarded such as wedding invitations and greeting cards, we use magnesium.
For 'long term' prints a more durable material such as brass. It allows printing companies to re-use them. DVD covers, wine labels and business cards tend to be made in brass.
The majority of our counterparts are made from fibreglass.
Long run prints can also have a die made with duplicated images, so as the printer may print more than one at a time.